Vision, Purpose, and Values


We aspire to be a Global Supplier for Building Materials

We will widen our business horizon through regional expansion in Asia while continuously fulfilling our commitment to provide a broad range of excellent products and remarkable value of service in both local and international markets.




Service through Value Engineering

Our purpose is to help our customers to create maximum value throughout the construction lifecycle by providing safe, quality, and cost-efficient construction solutions through innovation and value engineering.




Our values reflect our uniqueness in the way we do our Businesses.

We create shared values among our customers, suppliers, employees, and share holders.



We are committed to serve our customers and work with our suppliers with integrity. We act ethically and legally with respect to both our people and to those we do business with. We uphold the highest standard of integrity in all our actions.



We believe that empowerment is the key to our employees’ success. We empower our people to showcase their abilities and discover their potential while we develop their skills and reward their performance. We likewise create career opportunities for them just as we build the bright future of the company.



We position our company to grow and continue to be a responsible and reliable business partner. We strive to sustain and deliver stable business growth. We develop strategies and innovations that translate into growing shareholder value.




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